The Historical Institute of Culture and the African American Experience
Logo and Website design for a local cultural museum in Erie PA
Season
Fall, 2024
Client
Curtis Jones Sr.
Role
Presentation Lead
Agency
NWPA Beehive
Art Directors
Cass Reese and Scott Gladd
Team Members
Madeline Lucroe, Bailee Plowman, Lindsey Beans-Polk, Vince Iezzi, Riley Francis and Avery Marshall
Our client for this project ask us to create a website for their cultural museum in Erie PA.
This museum might have the longest name I’ve ever had to work with, and it was an interesting challenge. With a total of 10 words and 63 letters, designing a new logo with a good lockup in a legible way was certainly a design challenge. But, we were able to create a series of great deliverables that can be viewed on the website that’s live right now!
“The Historical Institute of Culture & the African American Experience is a Legacy Museum dedicated to empowering the community with knowledge and resilience through immersive exhibits, local art, and historical storytelling. Located within the historic walls of the New Life & Spirit Revival Center, this museum offers a unique journey through African American heritage in the region.”
-Curtis Jones Sr
When we first sarted this project, we were led to believe that all our client needed was a website, as they already had a logo. Unfortunately, our art director, pointed out that their logo looked eerily similar to a stock image.
So, to give our client a recognizable and distinct brand identity, we decided to create a new logo for them.
Old Logo
New Logo
This is the final logo our client chose, designed by our teammate, Lindsey Beans-Polk
Once we finally had the structure and bones of the site set up, I was in charge of image treatment. We wanted the photos to not distract from the website, but to enhance the experience.
Each page was given it’s own color corresponding to the colors of the logo, so it could have a sense of unity, while still being colorful and inviting.
Although the logo change cause a halt in our website design, I believe that redesigning the logo helped us create a more unique brand identity for our clients, and ultimately lead to a better end result!
